About Us

Horsey Habit History

The shop was opened in January 2002 in downtown Manitowoc. Located in the Former Sweeny's Western Wear building, many people were familiar with the area where the store was started. In just a few short years it was clear that this shop was not the right location to be offering saddle fittings or running a mobile unit. They stayed at that building until they were bursting at the seams and needed more room.

Dave and Michelle purchased their new store in October 2005. Formerly a landscape and nursery supply, the building needed much renovation. In February of 2006, the grand opening of their new home was finally achieved. Thru the years there were several improvements, and many more are planned for the future.

Our current home is a pole building on 6 acres in an industrial park on the north side of Manitowoc. Easily accessible by Highway 10, and Interstate 43 it is a quick drive from Green Bay, Appleton, Sheboygan, Fon du Lac, and Oshkosh. Our shop is truly a destination store, and customers regularly visit us from central Illinois, the Twin Cities, and the Madison area many with horses in tow for saddle fittings.

Horsey Habit was recently recognized by Equestrian Retailer Magazine as one of the "Top 500 Tack Shops in the Country." They have also been endorsed by several breed organizations. The National Fjord Horse Registry has worked with Michelle to produce a video "Tack and Saddle fitting the Fjord" that can be purchased thru their website. The US Clydesdale Association invited Michelle to do a saddle fitting demonstration at the first World Clydesdale Show to be held on US soil. Several 4H, Pony Club, and youth groups have asked Horsey Habit to present at their meetings.

Michelle is on the board of directors for Horse-A-Rama, as well as a voting member of the Wisconsin State Horse Council.  She loves to volunteer time to help improve the future of horse activities in Wisconsin.  Our well rounded staff can work with the most seasoned international competitor as well as the backyard horseman just learning the basics.
Although our roots are in horses, the business has grown to become the largest western boot store in Wisconsin.  With a diverse selection of work boots, we have become the authority on quality work boots on the Lakeshore. The customers have taken the store in yet another direction, adding men's work wear and outerwear to our selections.  We invite you to visit and see why our customers have come back generation after generation!