Major Announcement from Horsey Habit
November 11, 2018
Over the 18 years we’ve been in business we have seen our company evolve and change many times.  As our customers’ needs changed our store has evolved to serve them.  We can feel a strong shift happening in our customer base again, and our store is choosing to make changes to realign us and provide for growth that will sustain us for another 20 years.

It is with heavy hearts we are announcing that will no longer be selling saddles at our store.  We have come to this decision because of declining saddle profits, challenges with online competition and suppliers, and quite a bit of soul searching about the changing marketplace.  As a person who has dedicated my life to horses, I thoroughly enjoyed saddle fitting and I am very saddened to share this news with you.  I will forever be touched by the people and horses we’ve helped thru the years.  But as the president of this company I can’t deny that the change is necessary for the continued growth and profitability of this business. 

The future of Horsey Habit is leaning more toward boots and casual clothing, especially growing our men’s offerings such as jeans and outerwear.  The rest of our tack store will stay exactly as you know us now, and we will continue to exhibit at all the major horse events as we have in the past.  In fact, some events such as Midwest Horse Fair we are planning for growth this year with larger booth spaces in both our main store as well as the outlet location.  I want to stress, we are NOT changing anything with the tack and riding clothing, only saddles.

All remaining saddles are priced with a non-returnable cash and carry liquidation price.  Prices will be decreased periodically until they are gone.  If you are going to come shop for one of these remaining saddles, please bring photos so we can assist you with choosing the best option from our remaining inventory.  The photo worksheet is still located on our website in the saddle fitting section.  We will not accept trades, and we are no longer buying used saddles.  You can visit our online store and see the complete saddle inventory now, view current liquidation prices, and even purchase if you find an option that works for you.

Watch for announcements as we expand and grow.  If you have questions or concerns about this decision or would like more detailed information, I encourage you to get in touch with me.  I appreciate the friendships we’ve made thru this journey and look forward to serving you in a different capacity in the future. We are saddened by the news, but excited to start the next chapter of our story. 

Most Sincerely,
Michelle Endries
President, Horsey Habit Saddlery and Tack Inc.